That pink Lyft logo is about to become much more common following the announcement of a ride-sharing service expansion that allows the company to serve 94 percent of the US population.
The ride-sharing service said in a blog post Thursday that its reach now stretches to 40 US states, and claims the largest coverage of any similar service in the country. Which is a potentially big gain for users who live away from the country’s densely populated areas.
As of today, the 10 states without complete coverage are: Alabama, Arkansas, Colorado, Illinois, Louisiana, Minnesota, Oregon, South Dakota, Vermont and Washington. Lyft says, however, that it does offer at least some coverage in all of these states. Still, the company’s coverage grew 15 percent after the announcement, Jaime Raczka, Lyft’s regional director of new markets, told the Associated Press.
Lyft has recently been riding a swell of growth, with reported gross bookings up 25 percent in the second quarter of 2017, and that the company has likely already exceeded ride totals this year compared to all of 2016. In July, it said it was developing its own self-driving software in anticipation of most rides being given in autonomous cars by early next decade, after forming partnerships with companies such as General Motors, Jaguar Land Rover and Waymo. It also announced a partnership with Amtrak earlier this month, too, which was partly noteworthy because Amtrak didn’t pair with Uber.
But Uber is still a vastly larger and more global company, controlling about 70 percent of the market, with Lyft only making significant inroads in certain US urban areas. And yet, Uber’s public leadership turmoil and internal scandals have clearly allowed Lyft to benefit and grow rapidly.