The pilot episode of Ghosted, Fox’s new buddy comedy about the paranormal starring Adam Scott and Craig Robinson, will premiere on Twitter before its broadcast into a single living room.
Deadline reports that the show will stream for free every night at 9PM ET from September 21st to September 24th, and debut in its regular broadcast time slot on Fox on October 1st. Each airing will be preceded by an introduction with Scott and Robinson and followed by a Q&A session with the pair. Users can submit questions with the rather uninspired hashtag #GhostedPremiere.
This is part of a broader partnership between Twitter and Fox that’s launching this week. Tied to tonight’s Empire premiere, Fox is also debuting a pre-show featuring cast members, guest stars, journalists, and “influencers.” That will stream at 7:30PM ET, before the premiere is broadcast at 8PM, and users can tweet questions with #EmpirePreShow. Also starting tonight: Twitter is streaming a five-episode marathon of The Mick, starting at 11PM ET. Kaitlin Olson, the star of the series, will introduce her five favorite episodes and live-tweet them, using the hashtag #TheMickBender.
Bloomberg reported in July that Twitter is also one of several social media platforms (including Facebook and Snapchat) offering Fox tens of millions of dollars for the rights to clips from the 2018 World Cup — hoping to avoid take-down notices and enable conversation about the event on its site.
Twitter’s global head of live video Todd Swidler told Deadline, “The discussion of TV shows has always taken place on Twitter and it is a natural evolution to add TV premieres and live pre-shows to our video experience.”
So, tune in if you happen to be on Twitter at 9PM on a weeknight!