Twitter appears to have removed its Apple Watch app from the App Store, as spotted by MacRumors. Twitter’s latest update to version 7.8 was supposed to fix a photo bug, but it made its listing vanish from the App Store; the app’s landing page no longer references Watch support. Users reportedly have experienced the app crashing and having trouble displaying the Twitter icon on the watchface after watchOS4 launched.
In a statement to The Verge, Twitter didn’t address the issue head-on, but said, "We heard from people that notifications were the most helpful part of the Apple Watch Twitter experience. With this, we are focusing on supporting more robust, media-rich notifications."
Twitter dropping Apple Watch support follows a series of similar moves by major companies earlier this year. Google and Amazon both killed their Apple Watch apps, and it went unnoticed for several weeks. Other companies like TripAdvisor and Target have also pulled their apps from the platform. Though few have given specific reasons as to why they’ve decided to leave users’ wrists, the general consensus seems to be that users are simply not using the apps. Given how long some apps, especially third-party ones, take to connect and load, it’s logical to see why some might just choose to pull out their phone instead.
We’ve reached out to Twitter to ask why the app has been pulled, and will update this post if we hear back.