Lego’s hometown of Billund, Denmark, is about to see a huge boost in tourism. Set just 10 minutes away from the airport, Lego House is a new 12,000-square-meter playhouse for Lego fans of all ages, including AFOLs (that’s “Adult Fans of Lego,” according to the company’s own lingo). The building, made to look like 21 Lego bricks stacked on top of each other, is topped by a 2x4 Lego block keystone. Seven years in the making and designed by Bjarke Ingels Group, the facade is comprised of clay tiles, to enhance the illusion of a giant house made of Lego. But that’s just the outside; the inside houses a store, two exhibition areas, three restaurants, four color-coded play rooms, and 25 million Lego bricks.
The red, blue, green, and yellow play areas are each supposed to represent aspects of play and learning: creative, cognitive, emotions, and social skills, respectively. There’s also two outdoor play areas for physical play and spatial awareness. Take a look at the photos below and wonder if you would have been a much more well-rounded person had you played in these experience zones when you were a kid.
Personally, I’m most interested in the three Lego House restaurants: Brickaccino café, Mini Chef, and Le Gourmet. The attention to detail in Brickaccino is super cute; there are references to The Lego Movie on the menu board, which, naturally, is made of Lego. You can peep what looks to be an “Everything is Awesome” smoothie, and “Overpriced coffee” on the menu below.
Mini Chef is the family restaurant where you can build your order with four Lego bricks, feed it into the screen on the table, and watch animated lego figures “make” your food. A friendly robot waiter will then deliver your food to you via conveyor belt in an adorable Lego lunchbox.
And of course, Le Gourmet is exactly what it sounds like: an upscale Nordic / French brasserie with prices starting at $37 and up for the three- or four-course lunch menu, and $67 and up for the four- or six-course dinner menu. There’s also a full night Lego “universe” experience, which includes “bubbles, snacks, wine, coffee and petit four” for around $195. There’s little to no chance I will ever be making it out to Le Gourmet, so I hope we’ll be seeing it on Chef’s Table soon.
Entrance to the terrace, restaurants, and store are free, but admission to the experience zones is 199 Danish krone, which is approximately $31 USD. And for those of us who can’t make it out to Denmark anytime soon, Lego also has a 774-piece replica model set of the House, which is part of the Lego Architecture line.