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Apple’s first scripted comedy will star Kristen Wiig

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Reese Witherspoon’s production company, Hello Sunshine, is attached

Paramount Pictures Special Screening Of 'Downsizing' - Arrivals Photo by Jason LaVeris/FilmMagic

Apple just won a bidding war for a TV comedy series produced by and starring SNL alum Kristen Wiig. The 10-episode series is Apple’s first scripted half-hour comedy, according to The Hollywood Reporter, and is inspired by an upcoming short story collection by Curtis Sittenfeld called You Think It, I’ll Say It.

Reese Witherspoon is set to executive produce alongside Wiig under her women-focused production company, Hello Sunshine. Apple has already commissioned two other shows from Hello Sunshine: a thriller starring Octavia Spencer called Are You Sleeping?, and a drama about morning talk shows starring Witherspoon and Jennifer Aniston.

Apple plans to invest $1 billion in original content in the upcoming year, and has been quickly adding new shows to its slate in recent months. The company has also recently ordered an unscripted series about fancy houses, a futuristic drama from the director of several Hunger Games films, and a space series from Battlestar Galactica creator Ronald D. Moore. Apple is also reviving the late 1980s Steven Spielberg anthology series Amazing Stories. (Apple is also currently in a bidding war with HBO for a sci-fi drama created by J.J. Abrams.) None of the series have been given release dates as of yet, and it is still not clear exactly how Apple will make the shows available to watch.

As THR points out, a studio is not yet attached to the series, and Apple will not own the new series outright. That could lead to a situation where the series premieres on whatever platform Apple plans to use for its television plans, while showing up later on other services.