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Amazon reportedly wants to invest more money in commercial films and less in indies

Amazon reportedly wants to invest more money in commercial films and less in indies


It’s apparently looking for movies with $50 million budgets

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Image: Lionsgate / The Big Sick

Amazon is shifting its long-term priorities to invest less money in indie films and more in commercial films, according to a new report from Reuters. Reuters spoke to people familiar with the matter who say this is part of a new programming change in line with what Amazon’s TV arm is already doing: moving its priorities away from low-budget, prestige programming.

The news comes just as the Sundance Film Festival begins, where Amazon bought the Oscar-winning movie Manchester by the Sea in 2016. Reuters reports that Amazon Studios will likely buy more movies with budgets of around $50 million in the future.

But Jason Ropell, Amazon Studios Worldwide Film Head, tells Deadline that Amazon will continue to remain active in the indie space. “We are not abandoning the indie space,” he said. “We are increasing the potential size of the audience for our films; that in some cases involves higher budgets, but in others not. It’s about the potential for the film, not the cost. Our roots are in independent / prestige film and we intend to continue in that space using it as a springboard to expansion and scale.”

Last year at Sundance, Amazon bought Kumail Nanjiani’s comedy The Big Sick for about $12 million, according to Variety. (It had a budget of around $5 million.) The Big Sick was critically popular, but was passed over for a Best Motion Picture nomination at The Golden Globes this year. But it was fairly successful at the domestic box office, grossing a little over $40 million when it screened this summer.

The change also comes just a few months after Amazon Studios head Roy Price resigned in October in response to sexual harassment claims against him. Price, according to Reuters, was aggressive in looking for prestige content that had a shot at winning awards.

Now, in addition to prestige, Amazon hopes to grow its number of viewers with more broadly appealing movies. But it’s not going to ignore smaller-budget films. As Reuters points out, Amazon Video Direct often inks smaller deals for streaming-only films that won’t go to theaters.

As Sundance continues throughout the week, Amazon’s film priorities might reveal themselves a little more.

Update January 18th, 3:30PM ET: Updated to include Jason Ropell’s comments.