The Super Bowl isn’t for another few days, but Amazon is getting a jump on the big game with the release of a star-studded Super Bowl ad. The commercial imagines a world in which the company’s Alexa assistant has “lost her voice,” leading a frantic Jeff Bezos to seek out replacements in the forms of various celebrities.
As the minute-and-a-half ad unfolds, Alexa users discover that instead of Alexa’s neutral, semi-robotic tones, their requests to, say, get a recipe for grilled cheese are met by celebrity chef Gordon Ramsay, while he hurls abusive remarks at them about their inabilities to cook.
Cardi B shows up to play her hit song “Bodak Yellow,” instead of the requested country music, Rebel Wilson tries a little too hard to “set the mood” at a house party, and Sir Anthony Hopkins rounds out the spot in an ending that proves once and for all that the Oscar-winning actor can make almost anything sound menacing. (To be fair, the supervillian-esque peacocks and dramatic pauses don’t really help him appear less evil.)
Fortunately, — or unfortunately, depending on how much you like Anthony Hopkins or Cardi B — Alexa isn’t getting replaced with a new voice anytime soon. The ad will run again on Sunday during the Super Bowl sometime in the fourth quarter.