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Amazon’s Super Bowl ad imagines a world where Cardi B and Anthony Hopkins are Alexa

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Come for the celebrities, stay for Jeff Bezos making crazy eyes

The Super Bowl isn’t for another few days, but Amazon is getting a jump on the big game with the release of a star-studded Super Bowl ad. The commercial imagines a world in which the company’s Alexa assistant has “lost her voice,” leading a frantic Jeff Bezos to seek out replacements in the forms of various celebrities.

As the minute-and-a-half ad unfolds, Alexa users discover that instead of Alexa’s neutral, semi-robotic tones, their requests to, say, get a recipe for grilled cheese are met by celebrity chef Gordon Ramsay, while he hurls abusive remarks at them about their inabilities to cook.

Jeff takes the news that Alexa isn’t working really well.

Cardi B shows up to play her hit song “Bodak Yellow,” instead of the requested country music, Rebel Wilson tries a little too hard to “set the mood” at a house party, and Sir Anthony Hopkins rounds out the spot in an ending that proves once and for all that the Oscar-winning actor can make almost anything sound menacing. (To be fair, the supervillian-esque peacocks and dramatic pauses don’t really help him appear less evil.)

Fortunately, — or unfortunately, depending on how much you like Anthony Hopkins or Cardi B — Alexa isn’t getting replaced with a new voice anytime soon. The ad will run again on Sunday during the Super Bowl sometime in the fourth quarter.