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BoJack Horseman reruns could land on cable soon

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Distributor Debmar-Mercury is reportedly shopping the series off-network

BoJack Horseman

The rerun rights to Netflix’s BoJack Horseman are being shopped to cable buyers. Distributor Debmar-Mercury and BoJack production company Tornante Company are offering reruns of the animated series to cable networks for the first time, Variety reports.

“Not only do we love the show but we think this horse-man can finally buck the trend in comedy, providing a strong alternative to conventional sitcoms,” Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein said in a statement to Deadline.

As Variety points out, Tornante, not Netflix, likely has the off-network rights to the series. BoJack was an early Netflix original that first landed on the service in 2014. At the time, global rights deals for original series weren’t a major priority for Netflix, which leaves some of its early shows open to off-network distribution deals. In an email to The Verge, a Netflix representative confirmed that the company retains the exclusive streaming rights to BoJack.

This doesn’t appear to be the first Netflix original that’s had reruns shopped to cable networks. As Vulture reported last year, Sony Pictures Television has the global distribution rights to House of Cards, and has previously gauged cable networks’ interest in the series.

BoJack Horseman, which was renewed for a fifth season last year, is one of Netflix’s longest-running originals, and one of its most critically adored. If it lands on cable, it will be interesting to see how an adult animated series about a depressed horse-actor will be received outside the Netflix ecosystem.