Walmart has big video streaming ambitions. Today, Bloomberg reports that the retailer is in talks with multiple media companies to sell its services through an online store. The publication says Walmart wants to give its Vudu customers the ability to add on premium services, like HBO Now, Showtime, or Starz. Bloomberg attributes the push to declining DVD sales.

Amazon offers a similar service through Channels, which allows customers to sign up for these third-party services. Meanwhile, Variety reported earlier this year that Walmart’s planning to launch a Netflix competitor under its Vudu brand. At the time, it was expected to launch later this year for around $8 a month.

Walmart already sells digital movies to rent or buy. It also offers a few for free through Movies on Us. Clearly, Walmart sees digital streaming as an area worth investing in, although right now, all we have to work with are leaked reports of business deals.