Skip to main content

Amazon invests in solar power and recycling programs to cut carbon footprint

Amazon invests in solar power and recycling programs to cut carbon footprint


The company still lags far behind fellow technology giants

Share this story

Photo by Michele Doying / The Verge

Amazon announced two new initiatives today that are aimed at reducing its environmental impact. The first is a $10 million investment in the Closed Loop Fund, an effort to pool corporate resources to help the US improve its municipal recycling programs. The other is a solar energy project in the United Kingdom that will see Amazon install 20 megawatts worth of solar panels to help power fulfillment centers across the region. Amazon also signed a deal saying it will purchase enough green energy certificates to ensure 100 percent of all buildings in the UK are offset by renewable sources like solar and wind.

It makes sense why, at least domestically, Amazon would be focusing its efforts on recycling: the company’s largest retail sector is North America, particularly the US, and it ships a massive amount of cardboard across the country every day. With the Closed Loop Fund, Amazon wants to contribute to the financing of recycling infrastructures for cities. The company notes in its press release that nearly half of all Americans do not have access to curbside recycling pickup, resulting in countless tons of cardboard and other reusable material getting thrown in the trash and inevitably filling up landfills.

Amazon is trying to offset the massive amount of cardboard it ships every day

“This investment will help build the local capabilities needed to make it easier for our customers and their communities to recycle and to increase the amount of material recycled across the country,” Dave Clark, Amazon’s senior vice president of Worldwide Operations, said in a statement. “We are investing in Closed Loop Fund’s work because we think everyone should have access to easy, convenient curbside recycling. The more we are all able to recycle, the more we can reduce our collective energy, carbon, and water footprint.”

In London, which is a European fulfillment hub for getting packages shipped to the rest of the UK, Amazon will work over the course of the next 18 months on deploying rooftop solar panel systems. The company says it will generate the equivalent of 4,500 UK homes in electricity from solar energy, and in the process, it says it will reduce its carbon footprint by 6,000 metric tons of CO2 per year.

While these initiatives are needed from a company as large as Amazon, they lag far behind efforts from Apple, Google, Facebook, and Microsoft. The other four members of the Big Five have, over the course of the last decade, all been working toward a 100 percent renewable commitment, which involves making global operations carbon neutral through investments in reviewable energy and the purchasing of green energy certificates to offset grid usage.

Both Apple and Google achieved that earlier this year. Facebook pledges that it will be 100 percent renewable by 2020, thanks in large part to its building and maintaining of custom data centers, while Microsoft has been carbon neutral for years now. Other big tech companies, like Samsung and Sony, have followed in those footsteps with green energy works and renewable commitments.

Amazon has a long way to go to become truly carbon neutral

Amazon, however, has been criticized by Greenpeace for its lack of publicly available data on energy use, and the company has clearly prioritized fulfillment and data center expansion over a carbon neutral footprint. Amazon’s AWS cloud computing division has a “long-term commitment to achieve 100 percent renewable energy usage for our global infrastructure,” but the company is only 50 percent of the way there as of January 2018.

With regard to Amazon’s retail business, there is clear progress being made, particularly around the company’s Frustration-Free Packaging program that incentivizes retailers to reduce the amount of unnecessary cardboard and plastic that goes into product packaging, which also allows Amazon to ship more products in a single box. The company says the program has “eliminated 244,000 tons of packaging material to date” and slimmed down the numbrt of shipping boxes mailed out by 500 million units.

Understandably, Amazon is in the game of shipping, logistics, and retail, which is not quite the same as producing software or running search engines and social networks. So it would have a much bigger obstacle ahead of it in the quest to become 100 percent carbon neutral, although the company has yet to publicly commit to such a mission for its entire business and not just its cloud division.

Today’s Storystream

Feed refreshed 5:33 PM UTC Striking out

Andrew Webster5:33 PM UTC
Look at this Thing.

At its Tudum event today, Netflix showed off a new clip from the Tim Burton series Wednesday, which focused on a very important character: the sentient hand known as Thing. The full series starts streaming on November 23rd.

The Verge
Andrew Webster4:28 PM UTC
Get ready for some Netflix news.

At 1PM ET today Netflix is streaming its second annual Tudum event, where you can expect to hear news about and see trailers from its biggest franchises, including The Witcher and Bridgerton. I’ll be covering the event live alongside my colleague Charles Pulliam-Moore, and you can also watch along at the link below. There will be lots of expected names during the stream, but I have my fingers crossed for a new season of Hemlock Grove.

Andrew Webster1:05 PM UTC
Looking for something to do this weekend?

Why not hang out on the couch playing video games and watching TV. It’s a good time for it, with intriguing recent releases like Return to Monkey Island, Session: Skate Sim, and the Star Wars spinoff Andor. Or you could check out some of the new anime on Netflix, including Thermae Romae Novae (pictured below), which is my personal favorite time-traveling story about bathing.

A screenshot from the Netflix anime Thermae Romae Novae.
Thermae Romae Novae.
Image: Netflix
Jay PetersSep 23
Twitch’s creators SVP is leaving the company.

Constance Knight, Twitch’s senior vice president of global creators, is leaving for a new opportunity, according to Bloomberg’s Cecilia D’Anastasio. Knight shared her departure with staff on the same day Twitch announced impending cuts to how much its biggest streamers will earn from subscriptions.

Tom WarrenSep 23
Has the Windows 11 2022 Update made your gaming PC stutter?

Nvidia GPU owners have been complaining of stuttering and poor frame rates with the latest Windows 11 update, but thankfully there’s a fix. Nvidia has identified an issue with its GeForce Experience overlay and the Windows 11 2022 Update (22H2). A fix is available in beta from Nvidia’s website.

External Link
If you’re using crash detection on the iPhone 14, invest in a really good phone mount.

Motorcycle owner Douglas Sonders has a cautionary tale in Jalopnik today about the iPhone 14’s new crash detection feature. He was riding his LiveWire One motorcycle down the West Side Highway at about 60 mph when he hit a bump, causing his iPhone 14 Pro Max to fly off its handlebar mount. Soon after, his girlfriend and parents received text messages that he had been in a horrible accident, causing several hours of panic. The phone even called the police, all because it fell off the handlebars. All thanks to crash detection.

Riding a motorcycle is very dangerous, and the last thing anyone needs is to think their loved one was in a horrible crash when they weren’t. This is obviously an edge case, but it makes me wonder what other sort of false positives we see as more phones adopt this technology.

External Link
Ford is running out of its own Blue Oval badges.

Running out of semiconductors is one thing, but running out of your own iconic nameplates is just downright brutal. The Wall Street Journal reports badge and nameplate shortages are impacting the automaker's popular F-series pickup lineup, delaying deliveries and causing general chaos.

Some executives are even proposing a 3D printing workaround, but they didn’t feel like the substitutes would clear the bar. All in all, it's been a dreadful summer of supply chain setbacks for Ford, leading the company to reorganize its org chart to bring some sort of relief.

Spain’s Transports Urbans de Sabadell has La Bussí.

Once again, the US has fallen behind in transportation — call it the Bussí gap. A hole in our infrastructure, if you will.

External Link
Jay PetersSep 23
Doing more with less (extravagant holiday parties).

Sundar Pichai addressed employees’ questions about Google’s spending changes at an all-hands this week, according to CNBC.

“Maybe you were planning on hiring six more people but maybe you are going to have to do with four and how are you going to make that happen?” Pichai sent a memo to workers in July about a hiring slowdown.

In the all-hands, Google’s head of finance also asked staff to try not to go “over the top” for holiday parties.