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Jake Paul’s vlog empire, Team 10, deletes all social media ahead of announcement

Jake Paul’s vlog empire, Team 10, deletes all social media ahead of announcement


What’s going on with Team 10?

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Jake Paul’s Team 10, a tight-knit group of young vloggers who live together to create an endless supply of YouTube content, is gearing up for a massive restructuring.

Team 10’s Instagram and Twitter accounts were completely wiped yesterday, with nothing remaining but a cryptic message on Instagram about a “new team” coming soon. Neither account is following anyone, and ominous black circles have taken over former profile pictures that once depicted the entire team.

Team 10 Instagram
A cryptic message left on Team 10’s Instagram account.
Image: Team 10 / Instagram

The team’s restructuring shouldn’t come as a surprise to anyone who is keeping up with Shane Dawson’s eight-part “The Mind of Jake Paul” series. Paul has openly spoken about changes coming to Team 10, while addressing the medley of ongoing issues with former members. Paul told Dawson in a recent episode that he felt used by his former friends and Team 10 vloggers who continuously took advantage of his resources even after leaving the team.

“I don’t think they realize they used us,” Paul said. “But when these people come into Team 10, I give them everything: managers, agents, house, food, money, places to live, fame, cameramen, editors, brand deals. Everything. I give it to them. Then they forget where they came from after a couple of months, and they’re like, ‘Oh, I can do this on my own. Why is Team 10 taking a percentage of my earnings?’”

There’s a good reason why Team 10’s Instagram and Twitter accounts were wiped in the hours leading up to Dawson’s final episode: Paul is a master marketer. It wouldn’t be overly surprising if Paul announced a new Team 10, either in the documentary or after it airs. Earlier this summer, Paul used his victory during an amateur boxing match with fellow YouTube creator Deji to announce his new clothing line, RNBO.

It’s also difficult to imagine that Paul hasn’t been working to rebuild the team over the last few months. Team 10 has toed the line of imploding for months now: Nick Crompton, Team 10’s former chief operating officer, left the ragtag group earlier this year; the exodus of Crompton along with high-profile members like Chance Sutton and behind-the-scenes names like engineer Drake Rehfeld were reportedly due to issues with Jake’s father, Greg Paul. Their departures, alongside other high-profile incidents including a breakup with vlogger Alissa Violet and the exit of other Team 10 members like Tessa Brooks, were further evidence of Team 10’s crumbling.

Dawson’s final episode airs today. The Verge will update this story if an announcement is made.