Instagram announced a new feature today that lets you share IGTV videos to your Instagram Story. Tapping the paper airplane icon will open up an option to ‘Add video to your story,’ and your friends can tap the preview to go watch the entire video in IGTV.
Until now, its only been possible to add a link to an IGTV video on business accounts, which allowed users to swipe up and be taken to watch the full IGTV video. The new feature allows for users to share a preview of any IGTV video in their stories, similar to the feature that lets users instantly repost stories they’re mentioned in.
Instagram hasn’t released any numbers on how well IGTV’s been doing since it launched this June, but the feature announced today is a conscious effort to bridge the gap between IGTV (which also lives as a standalone app) and the main Instagram app.