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Amazon to open up second 4-star store in Colorado

Amazon to open up second 4-star store in Colorado

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It wasn’t just a one-time thing

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Opening day at the Amazon 4-Star brick and mortar store located in Soho in New York City. The cashless enterprise offers a variety of items that have been rated 4-stars or higher.
Opening day at the Amazon 4-Star brick and mortar store located in Soho in New York City. The cashless enterprise offers a variety of items that have been rated 4-stars or higher.
Photo by Amelia Holowaty Krales / The Verge

Amazon’s 4-star store wasn’t just a one-off shtick. The e-commerce giant is going to continue opening up brick-and-mortar stores dedicated to its most popular online products just like the current one in Manhattan, but this time in Colorado. On Thursday, a midwestern location will be opening up in Lone Tree, Colorado — only a few miles away from Denver. The company has plans for its first West Coast store to open up in Berkeley, California in the next few months as well.

As the name implies, the 4-star stores sell products that are rated at least four stars or higher online. You can buy basically any kind of product you would find online, whether that be tech, children’s toys, or cookware. Special discounts are extended to Prime members in the physical locations as well. Tags on products show different prices for members and non-members.

These 4-star stores are only one variety of the the brick-and-mortar locations the company has been opening up over the past few years. Amazon has plenty of physical bookstores now, as well as its growing chain of cashier-less Go convenience stores, the most recent of which opened in San Francisco last week.

Of course, Amazon also owns Whole Foods. The company’s steady offline retail expansion is evidence of how interested it’s getting at competing with stores like Walmart, Target, and Walgreens. Although, Amazon’s new competitors are now responding with tech-infused brick-and-mortar shops of their own — Walmart-owned Sam’s Club announced this week that it was opening its own Amazon Go competitor in Texas.

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