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Tinder introduces Swipe Surge to alert users of high activity nearby

Tinder introduces Swipe Surge to alert users of high activity nearby


Increasing the chances of finding someone in your area

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Tinder is one of the most popular dating apps out there, but it goes through its periods of lulls and highs throughout the day. There’s also likely to be more activity during a concentrated event (like a music festival or even the Olympic Games) than on a random November Sunday night.

The company understands this, and it’s introducing a new feature today called Swipe Surge. The concept is simple: if there’s an abnormally high amount of people using the app in one specific area, Tinder will tell people who are nearby. To receive announcements about surges in traffic, users must turn push notifications on. Those who participate in Swipe Surge will also have their profile immediately boosted to the front of the line, which is a perk that users typically need to pay for during non-Surge times.

Tinder’s announcement also came with a few handy statistics about what a surge in users, which would prompt a push notification, actually means.

“During a Swipe Surge, activity is up to 15x higher,” according to a press release. “And with that many more people at the party, your match-making potential is increased by 250 percent, which means you’ll also spark up a new convo with a cutie 33 percent faster.”

Swipe Surge is currently “testing on iOS devices in select cities,” but Tinder hasn’t specified which cities have the feature. The Verge has reached out for clarification.