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LG announces AI camera features for new V30 model

LG announces AI camera features for new V30 model

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LG says that it'll be showing off “the first of a suite of AI technologies” on a new version of the V30 at Mobile World Congress this month, seemingly confirming a recent rumor out of Korea. ET News reported last week that a new phone called the V30s is set for an MWC reveal and will feature AI-powered camera features.

That is pretty much what LG has announced today. The AI tech is going to feature on “the 2018 version of the LG V30,” and is indeed initially focused on image recognition. LG calls this Vision AI — it involves automatic image analysis for shooting mode recommendations (like Huawei did with its Kirin 970 chip on the Mate 10) along with object recognition and shopping suggestions (like Google did with Lens on the Pixel phones). There's also a feature that claims to leverage AI to offer better low-light performance.

It's notable that at least for now, LG isn't attempting to develop its own smartphone voice assistant, as Samsung has with Bixby. Instead, the company is leaning on Google Assistant and building in some commands that are exclusive to LG phones — there are already 23, and that list will grow to 32 this year. That means you'll be able to use your voice to trigger the new photo features, for example.

LG did highlight an AI initiative called ThinQ at CES last month, but it's more of a layer for its own products to tap into. The 2018 lineup of LG TVs supports Google Assistant and Alexa, the company is building a touchscreen fridge with webOS and Alexa, and it's developing speakers that work with both major voice assistant platforms.

LG says that some of the AI features from the 2018 V30 will make their way to existing LG phones, without specifying which; we may have to wait until MWC to see exactly what the V30s brings to the table.