Tinder says it has a new feature in the works that’ll create a better experience for women on the dating platform. Similar to Bumble, Tinder will soon let women decide whether they want to prevent men from sending the first message, MarketWatch reports. “Often, women don’t really want the pressure of kicking off the conversation, but if they want it, that’s great,” Match Group CEO Mandy Ginsberg told the publication. (Match Group owns Tinder, along with other dating services like OkCupid and Match.com.)
Women can choose whether they want this feature on or off, and it seems to be only for heterosexual women. This, and other features in the works, are an attempt to “curtail bad behavior, any negative behavior or advances, and inappropriate communication,” Ginsberg says. This all makes sense to me. As much as women might not like sending the first message, they also might want more control over who can reach out to them.
Still, both women and men have to swipe yes on each other for messaging to even be a possibility, so presumably everyone is only getting matches they actually want.
Correction 2:06 PM ET: This article initially addressed OkCupid’s messaging platform. The company changed how messaging works late last year.