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Amazon is reportedly trying to turn Alexa into a real-time translator

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Photo by Amelia Holowaty Krales / The Verge

Alexa may soon act more like Google Assistant. Amazon is reportedly attempting to turn its smart assistant into a translator that would go beyond just words and phrases, which it already handles, according to Yahoo Finance. The publication says that Alexa would not only translate phrases but incorporate local culture into its responses. Yahoo Finance writes:

“Asking the virtual assistant, ‘Alexa, what do I say to the father of the bride at a wedding in Japan?’ would solicit a different response and tone from Alexa than if you asked the assistant ‘What do I say to the master of ceremonies at a wedding in Japan?’ The understanding being that remarks you make to the father of the bride would be more formal and reverential than to the wedding’s master of ceremony.”

It sounds like Amazon is taking a cue from Google’s Pixel Buds as the company is reportedly trying to get the assistant to translate in real time through multiple devices. Amazon wants to also translate multiple conversations at once. Google’s attempt at this last year didn’t go well, even though the company hyped the feature with its Pixel Buds release.

Other companies, like Bragi, have also attempted to create real-time translation devices without much success. Pixel Buds at least used Google’s existing Translate app and service, which has been the result of years of work. It’s unclear where Alexa would get all its translation skills and whether Amazon has to start fresh with this software.