Google is selling Zagat to The Infatuation for an unspecified amount, according to a report from The New York Times. Google had originally bought the restaurant review company back in 2011 for $151 million, but earlier this year, reports broke that Google was looking to sell Zagat.
Since that acquisition, Zagat restaurant listings have been integrated into Google Maps, and Google employees have been running Zagat.com. The company has failed to steward the review site, however, which has become less important over time, while more useful online services like longtime competitor Yelp have grown to dominate the space.
The Infatuation is an interesting buyer for Zagat, given that it’s the exact sort of online-focused, upstart restaurant review service that has diminished Zagat and its once analog guides’ impact over the past few years. According to the NYT, The Infatuation is planning to keep Zagat as a separate brand, serving as a place for user-generated content that will serve as a counterpart to The Infatuation’s own curated guides.