Spotify has launched Amplify, a new online hub that will serve to highlight and bring attention to various communities throughout the year. Different causes Amplify plans to focus on include mental health, LGBTQ rights, immigration, and gender equality.
For its debut, Amplify is focusing on women to celebrate Women’s History Month and International Women’s Day. The hub is divided into several sections with titles like “Icons & influencers,” “Movements on the rise,” and “Her story,” all of which have themed playlists underneath with music and podcasts. There will also be a similar initiative on Spotify’s Latin hub, which will feature exclusive content, like a video interview with Demi Lovato focusing on the topic of gender equality.
Within the Amplify hub there will be a dedicated monthly playlist that will see weekly updates. This month’s playlist is “Amplify: Women of the World,” and features artists like Moroccan-born Malika Zarra, Gaby Moreno from Guatemala, and Tiwa Savage from Nigeria.
To find the Amplify hub, click on the Browse button within Spotify, and scroll down to the Genres & Moods section where it should appear as the first option.