Over a year ago, when Hulu first previewed its live TV service, the company’s video teaser revealed a feature that still hasn’t arrived: mobile notifications. In that demo, a user got an alert about a basketball game with a tight score heading into the final minute of play. But months later, Hulu has yet to actually build mobile alerts — something that could help it stand out against Sling TV, YouTube TV, DirecTV Now, and PlayStation Vue — into the live TV service. That’s changing with this month’s March Madness tournament.

Customers of Hulu with Live TV who choose their favorite March Madness team(s) will get a notification whenever a game involving those teams is about to get underway. Hulu has made a new portal for the basketball tourney and will customize that presentation for users based on their team selections.

Game start notifications will strictly apply to March Madness at launch; Hulu says it’s planning to enable them for all live sports games after this first try. You can already pick your favorite pro sports teams when setting up the live TV service, so the company already has the data it needs to ensure those notifications are relevant once it’s ready to flip the switch.

Hulu’s Ben Smith has repeatedly told me that the team doesn’t want to annoy subscribers with an overload of pocket vibrations and mobile alerts. So game start notifications are just the beginning, and you can expect to see other (always optional) implementations as the company receives user feedback and fine tunes the feature.

Additionally, Hulu has substantially increased the number of live TV channels that it streams at 60 frames per second. The smoother, fluid motion of 60 fps is most useful for sports programming, and the new additions include CBS Sports Network, “most” Fox affiliates, Fox Sports 1 / 2 and Fox Sports RSNs, NBC Sports RSNs, the Golf Channel, and others. The full, updated list of 60 fps channels is below:

A&E

Adult Swim

Big Ten Network

Bravo

Cartoon Network

CBS Sports Network

Cinemax - All channels

CNN

CNN International

E!

Food Network

FOX affiliates

FOX Business Network

FOX News Channel

FOX Sports - All RSNs

FOX Sports 1

FOX Sports 2

FX/FXM/FXX

FYI

Golf Channel

HBO - All channels

HGTV

History

HLN

Lifetime

LMN

Nat Geo WILD

National Geographic

NBC - All affiliates, as well as New England Channel News

NBC Sports - All RSNs

Oxygen

POP

SHOWTIME - All channels

Smithsonian

SyFy

TBS

TCM

Telemundo - All affiliates

TNT

Travel Channel

TruTV

Universal Kids (East)

Viceland

YES