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Dell advertised a new laptop in China by claiming it was great for cheating at PUBG

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That’s one way to sell a new laptop

Image: PUBG Corporation

Battle royale shooter Playerunknown’s Battlegrounds is quite popular in China, with the country making up nearly half of the game’s tens of millions of users. But with that popularity comes a significant amount of in-game cheating, with around 99 percent of all unauthorized modifications originating from Chinese players. Cheating is so prevalent, in fact, that Dell even went so far as to advertise a new laptop for the Chinese market as being superior for running PUBG-specific plugins, with plugin being a euphemism for a cheat or hack.

As first noted earlier this week by Australian gaming magazine PCPowerPlay, a Dell spokesperson at an Intel 8th-gen event in Beijing said new Dell machines would allow PUBG players to “run more plugins to win more at Chicken Dinner,” referencing the “Winner Winner Chicken Dinner” slogan that appears if you happen to win a match. We don’t know really how a laptop could be made superior to others at running downloadable plugins that let you cheat at a video game. But the Dell spokesperson nonetheless saw the claim as good marketing.

Dell seems to be downplaying the statement. In response to the situation, Dell Australia told PCPowerPlay, “In an attempt to communicate the power of the new Dell G Series, inappropriate modification examples were used in Dell’s product launch event in China last week. This does not reflect our global gaming culture or strategy. We condemn any modifications misused in gaming.” That’s good to know, but it certainly won’t do much to stop players from cheating at PUBG, whether they use Dell machines or not.