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Whole Foods will end its rewards program and fold it into Amazon Prime

Whole Foods will end its rewards program and fold it into Amazon Prime

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Whole Foods

Whole Foods will shut down its rewards program, digital coupons, and customers’ online accounts on May 2nd and fold everything into Amazon Prime, according to an email to customers this week. The email, as spotted by Marketwatch, says unused rewards will not roll over to Amazon Prime, so customers should try to use their benefits before the program officially sunsets.

No other details were provided, but the online retailer did hint that additional announcements are forthcoming. Since Amazon’s acquisition of Whole Foods last year, the online retailer has been more present in Whole Foods stores across the US. On the day Amazon officially closed the acquisition deal, it immediately started selling Echo speakers in stores nationwide. Over the past few months, it also began offering discounts for Prime members, delivering groceries via Prime Now, adding Amazon Lockers in stores, and giving 5 percent cashback for Whole Foods shoppers with an Amazon Prime Rewards credit card.

Amazon CEO Jeff Bezos today said in a shareholder letter that the company currently has more than 100 million Prime customers globally.