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eBay’s adding a customized homepage to feature products based on your interests

eBay’s adding a customized homepage to feature products based on your interests


‘Shop Your Interests’ is available on mobile at launch

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Photo: eBay

eBay is launching a new feature on its iOS and Android app today that personalizes and curates items for you based on your hobbies, interests, and what you like wearing. The new “Shop your Interests” feature figures out what you like with a brief survey that lets users select things they enjoy shopping for. Options include something as vague and all-encompassing as “cooking” and “gadgets” to “wine,” “tea,” or “Apple.”

eBay then uses your selections to curate a list of items that will be organized into groups on your homepage. Using its own shopping data, eBay says it has created hundreds of shopping themes like streetwear and sports teams to choose from. The method is similar to how Netflix creates its own categories of content you might enjoy, and it was something eBay had been slowly rolling out since earlier this year.

Image: eBay Inc.

“Our shopping experience should be as individual as each shopper on eBay,” said Bradford Shellhammer, head of browse and personalization for eBay, in a statement. “By asking people to tell us a little bit about their interests, we’re delivering a personalized store built around the things you care about most.

Today’s update layers another piece of personalization on top of a recent redesign that displays items a shopper recently viewed, products they’re “watching,” and recommended items based on things they’ve browsed for. The Interests feature is live today on the eBay app in the US; support for mobile web, desktop, and a worldwide release will roll out in the coming months.