Imgur is launching video after years of hosting still images and GIFs on its platform. “This is a monumental shift for our future, and it furthers our commitment to becoming the world’s greatest community powered entertainment destination,” the company said in its blog post. Now you can hear the audio that might’ve originally accompanied GIFs and memes across the web.
Roy Sehgal, Imgur’s COO, tells The Verge that the company is “breaking the sound barrier to make Imgur an even better community-powered entertainment experience.”
Videos play everywhere you can use Imgur (on both mobile and desktop). But so far, only iOS users are able to upload them. The feature is expected to come soon to other platforms. Imgur has also told TechCrunch that it plans to add video-editing tools in the future.
Videos will, thankfully, have the sound off by default, but you can click or tap to play the audio. You can search for videos with the hashtag #unmuted. Like GIFs, videos on Imgur’s platform are meant to be short and have a limit of 30 seconds. And Imgur is likely going to use the opportunity to insert video ads to help make the service more profitable.