Apple said: "We are able to do the work we love only because of your faith and support - and we will never forget that or take it for granted."
But since then, some Watchdog viewers have told the programme that their faith in the company has been seriously shaken after trying to take Apple up on its offer.
Apple demanded that some customers pay 10 times the sum it referred to in its apology.
This is how seriously the iPhone was damaged for Apple to refuse repair
Is this the legendary Apple support?
(Personally, reading those articles reminds me of the classic 'You are holding it wrong' comments regarding the antenna engineering mistake on iPhone 4?)