Lyft is making moves to expand its monthly subscription plans nationwide, announcing a waitlist for riders who are interested in paying a flat monthly fee for discounted ride-hailing trips.
Lyft will send out invites to select passengers to join a new waitlist for the next wave of “All-Access Plans” the company is testing, a spokesperson said. Those interested in joining the plan would pay $200 upfront for $15 off 30 rides. So any ride $15 or less is free, and for rides over $15, passengers pay the difference.
Starting today, Lyft users in major cities will see a message to join the waitlist when they open the app. If they agree, they are given more information about the details of the plan, including a note that says they won’t be charged just by reserving a spot.
Lyft began testing the new service earlier this year. At the time, the company offered a range of variably priced plans in an effort to find the sweet spot for high-frequency users interested in paying an upfront fee for dozens of rides. Prices ranged as high as $450 and as low as $199, so the final plan appears to have landed at that lower range figure.
Lyft is framing its All-Access Plan as a way to ween American consumers off of car ownership. Today the ridesharing market makes up less than 0.5 percent of all vehicle miles traveled, but Lyft insists that in 20 years that stat will be over 80 percent. The company likens it to the shift to subscription services in the music and TV industries spearheaded by Spotify and Netflix.
Lyft CEO Logan Green mentioned these subscription plans were the future of his company back in March to announce a partnership with auto parts producer Magna to build self-driving cars. “We are going to move the entire industry from one based on ownership to one based on subscription,” he said.