Amazon’s clothing try-on service, Prime Wardrobe, is opening up to all Prime subscribers today. Prime Wardrobe had a soft launch last June as an invite-only beta and has been rolling out to more consumers over the past year.
Prime Wardrobe resembles personalized online shopping services like Stitch Fix, Tog + Porter, and Trunk Club. These services employ in-house stylists who pull together personalized outfits after consumers take a quiz to help identify their sizes and style. With Amazon’s Prime Wardrobe, consumers fill their own boxes with between three and eight items. Once they arrive, you have a week to try them on and decide which ones you want to keep and those you want to return. There’s no up-front costs and no styling fees, so customers just pay for the clothing they decide to keep.
The initial craze over personalized clothing boxes focused primarily on the market surrounding cisgender women. Amazon’s service features collections for men and children as well.
Both luxury and more affordable goods will be available on the service. You will be able to purchase Calvin Klein jeans or basic color block tees. Prime Wardrobe identifies items that may fit your specific style, too, similar to the style classifications created by services that utilize stylists.
Some clothing items on the site may not be eligible for the service, so make sure you shop through the Prime Wardrobe section of the site.