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LG x BTS

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I was just greeted with an ad for the LG G7 on Facebook. It seems LG has partnered with BTS to help sell the G7. It's an interesting strategy trying to make an LG phone seem hip and I wonder if the younger generation will lap it up.

I think all phone buyers are becoming more discerning in their phone choices however so I don't know if an ad will make people who would normally buy an iPhone or Samsung Galaxy buy the LG G7. I also remember how well the RDJ ads worked for HTC.