Drake has destroyed his own single-day streaming record on Apple Music, with his fifth album Scorpion pulling in more than 170 million streams in its first 24 hours, the company tells The Verge. More Life, Drake’s last project, held the previous record with 89.9 million streams in its first day. Apple says Scorpion now holds both the US and global streaming records for the service, and the debut is the largest single-day streaming total for any album on any streaming service to date.
Apple Music was in full promo mode for the release, inserting Drake easter eggs into Siri, and launching a site that lets you make your own Scorpion album cover art with personal photos.
On Spotify, Scorpion pulled in over 132 million streams in its first 24 hours, breaking the single-day streaming record on that service, according to the company’s public charts. Spotify says that number may end up being higher, when it finishes tallying the results.
Apple Music’s continued dominance over Spotify when it comes to hip hop releases continues, despite Spotify’s all out attempt to steal the streaming record away from Apple Music with Scorpion. Spotify put the album on nearly 30 of its largest playlists as part of its first ever global artist takeover, which resulted in Scorpion being streamed 10 million times per hour. But once again, Apple Music put up larger numbers despite having around 120 million fewer users than Spotify.
Scorpion, which will easily shatter the single-week streaming record of 431 million streams currently held by Post Malone’s Beerbongs & Bentleys, has a strong chance of reaching 1 billion streams in its first week. That total would put the record out of reach for the foreseeable future, or until Drake releases his next project.