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Facebook unveils competitor called Lip Sync Live

Facebook unveils competitor called Lip Sync Live


Users can now add music into their personal videos

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Facebook Lip Sync Live
Image: Facebook

Facebook has announced two big changes regarding the way music can be used on the platform. Users will now be able to include music within personal videos and choose from a variety of songs for a new feature called Lip Sync Live.

As of March 9th, Facebook had clinched music licensing deals with all three major labels, and now users will begin to take advantage of that. The company is testing out options to let people include music from these catalogs (which includes millions of titles) within their personal videos. It plans on rolling out this capacity on a global level, although no exact time frame has been given.

Facebook has also introduced a new feature called Lip Sync Live, an idea reminiscent of what popular apps like or Dubsmash have already done (and dominated). Facebook is testing this in select markets for now, and the pool of songs available is in the hundreds, including popular titles like “Havana” by Camila Cabello and “God’s Plan” by Drake. Lip Sync Live also has a “With” option, so friends can be brought into the video, and camera effects can be used to add different backgrounds and other creative touches.

If Lip Sync Live is available for you, it will appear as an option when starting a Live video. You can then select a song from the list, and add a description and further customizations. When broadcasting, friends will see what artist and song you’re lip-syncing to, and they can tap to follow the artist on Facebook.

Facebook says more music integrations are forthcoming, like testing the ability to add music to Facebook Stories.