AT&T will provide mobile data service for Magic Leap’s augmented reality glasses, the company has announced. The carrier is getting an exclusive partnership with the startup. In addition to selling the Magic Leap One glasses, it will let customers demo them at some stores in Atlanta, Boston, Chicago, Los Angeles, and San Francisco — though most buyers will likely be waiting for Magic Leap to release a still-unannounced consumer version of its product.
Magic Leap’s glasses have been hyped for years. The company has promised a mixed reality experience more practical and advanced than existing headsets, including Microsoft’s HoloLens. And although relatively few people have tried the product, Magic Leap is supposed to be releasing a “Creator Edition” later this year. AT&T’s press release confirms that the Creator Edition is still on track. It notes that AT&T will only distribute the glasses once they come to consumers, and Magic Leap hasn’t offered a road map for a headset that’s mainly aimed at consumers, although it’s positioned the Creator Edition in an ambiguous space that could include them. An AT&T spokesperson tells The Verge that headsets will be available to demo in stores this year.
AT&T is making an equity investment in Magic Leap, and it will offer both wireless service and access to its “content platform,” apparently supplementing the partnerships Magic Leap has already made with the NBA and other entertainment groups.
Get your iPhone comparisons out of the way now
For people who believe Magic Leap will — as AT&T puts it — “transform computing,” this will probably conjure memories of the carrier’s exclusivity deal for Apple’s iPhone. And a consumer Magic Leap One headset is supposed to cost about as much as a high-end smartphone, with additional models that are more expensive.
Unlike with the iPhone, however, there’s no indication that you’ll only be able to get the Magic Leap One through AT&T. (It’s just described as the “exclusive wireless distributor” for consumers.) The glasses are being pitched for home use at first, potentially because the tracking works better indoors, and definitely because you would look absolutely ridiculous wearing them outside. Many users might opt to just use Wi-Fi instead of mobile data.
Also, unlike these glasses, the iPhone existed when AT&T announced its partnership. But we’re getting closer to seeing exactly what the Magic Leap One can do. The company is set to reveal some computing specs and a product demo later today, and it’s already provided an overview of the Creator Edition hardware, which consists of the glasses, a motion controller, and a puck-like tethered computer that clips onto your pocket. Hopefully, this partnership isn’t a premature announcement, but a sign that Magic Leap has something substantive — and consumer-ready — on the way.
Update 12:40PM ET: AT&T has confirmed that it will be putting glasses in its stores this year, which the piece has been updated to reflect.