Last year, MoviePass announced that it was repricing its movie theater subscription plan to $9.95 a month. It seemed too good to be true — and, as it turned out, it was. In the months since, the service has bled cash, and the stock price of its parent company has tumbled. Subscribers are the ones taking the hit, with elements of their subscriptions swapped, changed, or revoked outright. On top of that, many theater owners aren’t happy because the company’s business model prevents them from competing for customers on things like pricing and presentation. But while MoviePass isn’t the movie industry’s savior, it may have illuminated a path forward for theaters to control their own destiny. Watch the video above for our complete breakdown.