Samsung announced the next generation of its design-focused Frame TV, which now comes with additional customization features and a much bigger array of art to choose from.
The TV has a 4K UHD screen (like its predecessor) with HDR10+ — an improvement over HDR Pro the original version came with — and features new smart capabilities so users can transfer Wi-Fi and Samsung account details from a phone to the TV without re-typing any passwords. It also comes with Bixby so voice commands can be used to bring up shows and control compatible home devices like smart lights and soundbars. (However, it should be noted that it’s been a rough time for Samsung to get people to use Bixby.)
The idea with the Frame TV is that when it’s not in use as a traditional TV, it doubles as an art display, cycling through photographs, paintings, drawings, and more gathered from prominent museums, archives, and artists around the world. Individual works of art can be purchased, or you can get a subscription to the Samsung Art Store for $4.99 a month. New subscribers get one month free.
Art can be browsed and selected based on the color of the room or by the medium it’s created in. Then, like a music playlist, the Frame TV will cycle through the art collection you’ve put together. Sensors within the Frame TV will adjust screen brightness depending on the time of day and ambient light in the room. It also offers four different bezel colors — black, white, walnut, and beige wood — that can be attached via magnets to match the decor within your space.
The new Frame TV is available starting today on Samsung’s website and will be available at retailers this month. It comes in two sizes, a 55-inch version for $1,999, and a 65-inch version for $2,700.