Apple shipped 3.5 million smartwatches in the second quarter this year, an uptick of 30 percent year over year, according to a Canalys report today. Last year the second quarter was Apple’s worst of the year, so the numbers this year suggest the Apple Watch Series 3 is considerably more popular than its predecessor.
Still, rivals like Fitbit and Garmin also made a strong showing in Q2 and they actually widened their share of the market. Features like advanced heart rate metrics and smart coaching helped those rivals set their devices apart from the Apple Watch. So although Apple shipped out more watches, its overall market share dipped to 34 percent compared to 43 in Q1.
In Asia, the Apple Watch Series 3 with LTE was the most popular model, accounting for 60 percent of a total of 250,000 units. Canalys senior analyst Jason Low said in a statement to The Verge that Apple’s progress mainly came from its decision to partner with telecom and mobile network operators in Asia and Australia. “Operators in these markets are willing to resell connected devices other than smartphones that can help them generate extra revenue from data services,” he explained.