Facebook wants to highlight the similarities between its users. The company confirmed to CNET today that it’s running a small test in the US of a feature called “things in common” that’ll call out the various things users might have in common with random strangers they come across on the platform.
You might see the label above someone’s name when browsing through a comments conversation, so it could highlight that you both went to the same school, for example, or that you’re from the same hometown. The company says it’ll only display publicly available information.
“Knowing shared things in common helps people connect,” a Facebook spokeswoman told CNET in a statement. “We’re testing adding a ‘things in common’ label that will appear above comments from people who you’re not friends with but you might have something in common with.”
Of course it makes sense that Facebook would want to help people make connections. It already offers the “People You May Know” recommendations that are super creepy. Plus, its entire business is founded on the idea of building out a vast social graph of everyone in the world. Do I think knowing that someone else lives in New York City is going to make me add them as a friend? No. But Facebook knows we love a group mentality.