Skip to main content

Trump’s PAC wants to know which Space Force logo you like best

Trump’s PAC wants to know which Space Force logo you like best

/

It’s all about branding

Share this story

Image: Trump Make America Great Again Committee

This morning, Vice President Pence detailed the administration’s plans to create a Space Force, and now the Trump PAC wants to know which logo to use for the new branch of the military. The Trump Make America Great Again Committee emailed supporters today asking them to vote on six different Space Force logos. The plan is to create a “new line of gear” based on one of the designs.

All six are stylized like the traditional mission patches that accompany most space launches. One of them seems to be the NASA logo but red and yellow. Another proclaims “Mars Awaits,” though the Space Force really has nothing to do with Mars. Instead, it’s about reorganizing the way the military procures satellites and trains personnel.

Space Force has quickly become a major part of the Trump brand, and it looks like it will have its own line of merchandise akin to the Make America Great Again hats. Graphic designers have already thought about what the organization’s branding could look like. It’s a peppy way to commemorate a new bureaucratic reshuffling of the Defense Department. These badges seem more like merch than an official logo for a new branch of the military. We’ll have to keep waiting for that.