The new iPhone XS and XS Max have prices starting at $999 and $1,099 and start shipping out at the end of this month. The iPhone XR starts at $749 and begins shipping out in October.
The iPhone XS is the “most advanced phone we’ve ever created,” according to Tim Cook. It has a 5.8-inch OLED display with a 2436 x 1125 resolution. Meanwhile, the iPhone XS Max has a 6.5-inch OLED display with a 2688 x 1242 resolution. The iPhone XR, which you can basically think of as this year’s lower-end offering, has a 6.1-inch LCD display with a 1792 x 828 resolution.
The main difference between these three new models of the iPhone X is the screen. While the XS is smaller than the iPhone 8 Plus, the screen is as big as the screen on the 8 Plus. The iPhone XS Max is as big as the iPhone 8 Plus, and its screen is larger. The iPhone XR, which got announced later in the event, has a larger display than the iPhone 8 Plus, while its overall size is just slightly smaller.
As for cameras, the iPhone XS and XS Max have dual rear 12-megapixel cameras and improved True Tone flash, and a front 7-megapixel camera. The iPhone XR, as the more budget option, has one 12-megapixel camera on the back, with True Tone flash.
The iPhone XS and XS Max have improved water resistance with an IP68 rating, meaning that the phones should withstand being held two meters in water for up to 30 minutes. Apple says it’s tested the phones with “many liquids” including juice, tea, and beer. The iPhone XR keeps the IP67 rating that previous phones have had.
All the new phones are powered by a new seven-nanometer A12 Bionic chip. The new A12 chip can handle 512GB of storage, meaning the phones now offer that as a storage option, which exceeds the storage on a basic MacBook Air by far. The iPhone XS and XS Max also have faster Face ID, True Tone display, and 3D Touch. They have support for Dolby Vision and HDR10 video.
Apple claims that the iPhone XS can get you 30 minutes more battery life a day than the iPhone X (hypothetically 12.5 hours of internet use), while the iPhone XS Max can get you up to 90 minutes more a day than the iPhone X (hypothetically 13.5 hours of internet use). The iPhone XR has 90 minutes more battery life than the iPhone 8 Plus, which translates to about 14.5 hours of internet use, meaning it’s the powerhouse of the three options.
The iPhone XS and XS Plus come in gold, silver, or space gray. The iPhone XS starts at $999 for the 64GB option, and has 256GB and 512GB options as well. The iPhone XS Max starts at $1,099, with the same storage options. The 512GB option goes for $1,449. Preorders for both phones begin on September 14 and ship on September 21st in select countries, with rollout in other countries to follow.
Preorders are available on October 18th for the iPhone XR and the phone ships on October 26th. The iPhone XR comes in an assortment of colors: white, black, blue, coral, yellow, and red. It has 64GB, 128GB, and 256GB storage options.
Carrier-specific prices and deals:
- AT&T is offering the 64GB iPhone XS for $41.63/month for 24 months and the 64GB iPhone XS Max for $45.80/month for 24 months. But there’s an important caveat: you don’t own the phone at the end of these installment plans and will need to either trade it in for a new one or pay off the rest of the phone’s retail price.
- Verizon has the 64GB iPhone XS for $41.66/month over 24 months; the 64GB iPhone XS Max goes for $45.83/month over 24 months. It also offers up to $700 off on your second iPhone when you buy a 2017 or 2018 iPhone model on a payment plan and activate a new line.
- T-Mobile is offering the 64GB iPhone XS for $30/month plus a $279.99 down payment on its Equipment Installment Plan; the 64GB iPhone XS Max is $30/month with a $379.99 down payment.
- Until September 27th, Sprint is offering new and upgrade-eligible customers the iPhone XS for $0/month after you trade in and get on Sprint Flex Lease; the iPhone XS Max is $4.17/month if you trade in and get on Flex Lease. Both offers will still charge your account $41.67/month but Sprint will credit the amount back to you. You'll need to sign on for an 18 month lease, with the remaining balance due if you cancel from Sprint before the lease is up.
Update September 14th, 8AM ET: This article has been updated with carrier-specific deals.