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Instagram will use ads to help users register to vote

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The company is partnering with TurboVote to help users get voter registration and polling location information

Today, Instagram announced that it’s starting a new campaign to help encourage users to register to vote, using ads in both users’ feeds and Stories to offer an easy link with information on registering.

To provide accurate voting information, Instagram is partnering with TurboVote, which promises “up-to-date information on how to register, how to update their registration, how to look up their state’s voting rules and more.”

Additionally, Instagram is planning to offer “I Voted” story stickers on Election Day. In addition to letting you brag to all your friends about how good you are at doing your civic duty, it will also link to Get to the Polls to help others find their polling location.