Since September 1st, YouTube channel FlareTV has been streaming the slowest coup of all time. A ticker steadily tracks the side-by-side subscriber counts of channels T-Series and Felix “PewDiePie” Kjellberg. Presumably, it will continue until T-Series, a music production company based in India, finally overtakes Kjellberg as the biggest channel on YouTube.
Kjellberg has held the title since 2013. Today, he has more than 66 million subscribers. That’s an impressive feat by any metric, but especially for someone who’s been steeped in as many controversies as Kjellberg has over the years. But the process of T-Series’ inevitable growth is not exactly riveting stuff. It’s like a hellish New Year’s countdown, except it’s a weeks-long affair with no booze and it may occasionally roll backward.
Still, thousands have tuned in to watch. Mileage varies on how many people are online at any given time, but the stream currently has more than 81,000 likes, 13,000 dislikes, and an active chatroom.
As one of my colleagues previously pointed out, regardless of T-Series’ rise, Kjellberg is still the biggest face YouTube currently has. The PewDiePie personality Kjellberg has constructed is his channel; T-Series is just a company.
Well, a company that has 62 million subscribers and counting. By Kjellberg’s estimates, he’ll be surpassed sometime in November. Here’s hoping the people dutifully watching the stream remember to take a break or two before then.