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Beats becomes NBA’s official headphones supplier

Beats becomes NBA’s official headphones supplier

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A new global partnership that will see the two brands collaborate on marketing and merchandise

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One of the sports world’s longest-running love affairs has been that between NBA players and their Beats headphones. Now the two big brands are making things official, announcing a multi-year global partnership that will see Beats by Dre become the official supplier of headphones, wireless speakers, and other audio gear for the NBA, WNBA, NBA G League, and US national basketball team.

NBA superstar LeBron James features prominently in the promo for the NBA x Beats announcement, which makes sense in light of his previous promotional work for Beats and reported minority stake in the company before the Apple acquisition. James, like many of his colleagues in the NBA and fellow athletes in the NFL, has long been a keen user of Beats headphones. Many wear the brand without even being paid for it, which has helped to cement its reputation as the favorite accessory of sportsmen in the US. A similar fashion has proliferated across European soccer fields as well in recent years.

The only rival that has come close to unseating Beats from its established dominance among athletes has been Apple’s own-brand AirPods. Soccer players have been quick to ditch the over-ear Beats for the effortless, almost miniature AirPods hockey sticks. But this NBA deal isn’t a defensive move for Beats. It’s an effort to tap into obvious marketing and merchandise tie-ins that haven’t yet been realized, such as team-branded headphones, which Beats promises to release in due course.

Today’s Storystream

Feed refreshed Sep 24 Striking out

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Emma RothSep 24
California Governor Gavin Newsom vetoes the state’s “BitLicense” law.

The bill, called the Digital Financial Assets Law, would establish a regulatory framework for companies that transact with cryptocurrency in the state, similar to New York’s BitLicense system. In a statement, Newsom says it’s “premature to lock a licensing structure” and that implementing such a program is a “costly undertaking:”

A more flexible approach is needed to ensure regulatory oversight can keep up with rapidly evolving technology and use cases, and is tailored with the proper tools to address trends and mitigate consumer harm.


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Andrew WebsterSep 24
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At its Tudum event today, Netflix showed off a new clip from the Tim Burton series Wednesday, which focused on a very important character: the sentient hand known as Thing. The full series starts streaming on November 23rd.


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Get ready for some Netflix news.

At 1PM ET today Netflix is streaming its second annual Tudum event, where you can expect to hear news about and see trailers from its biggest franchises, including The Witcher and Bridgerton. I’ll be covering the event live alongside my colleague Charles Pulliam-Moore, and you can also watch along at the link below. There will be lots of expected names during the stream, but I have my fingers crossed for a new season of Hemlock Grove.


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Looking for something to do this weekend?

Why not hang out on the couch playing video games and watching TV. It’s a good time for it, with intriguing recent releases like Return to Monkey Island, Session: Skate Sim, and the Star Wars spinoff Andor. Or you could check out some of the new anime on Netflix, including Thermae Romae Novae (pictured below), which is my personal favorite time-traveling story about bathing.


A screenshot from the Netflix anime Thermae Romae Novae.
Thermae Romae Novae.
Image: Netflix
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Jay PetersSep 23
Twitch’s creators SVP is leaving the company.

Constance Knight, Twitch’s senior vice president of global creators, is leaving for a new opportunity, according to Bloomberg’s Cecilia D’Anastasio. Knight shared her departure with staff on the same day Twitch announced impending cuts to how much its biggest streamers will earn from subscriptions.


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Tom WarrenSep 23
Has the Windows 11 2022 Update made your gaming PC stutter?

Nvidia GPU owners have been complaining of stuttering and poor frame rates with the latest Windows 11 update, but thankfully there’s a fix. Nvidia has identified an issue with its GeForce Experience overlay and the Windows 11 2022 Update (22H2). A fix is available in beta from Nvidia’s website.


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If you’re using crash detection on the iPhone 14, invest in a really good phone mount.

Motorcycle owner Douglas Sonders has a cautionary tale in Jalopnik today about the iPhone 14’s new crash detection feature. He was riding his LiveWire One motorcycle down the West Side Highway at about 60 mph when he hit a bump, causing his iPhone 14 Pro Max to fly off its handlebar mount. Soon after, his girlfriend and parents received text messages that he had been in a horrible accident, causing several hours of panic. The phone even called the police, all because it fell off the handlebars. All thanks to crash detection.

Riding a motorcycle is very dangerous, and the last thing anyone needs is to think their loved one was in a horrible crash when they weren’t. This is obviously an edge case, but it makes me wonder what other sort of false positives we see as more phones adopt this technology.


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Ford is running out of its own Blue Oval badges.

Running out of semiconductors is one thing, but running out of your own iconic nameplates is just downright brutal. The Wall Street Journal reports badge and nameplate shortages are impacting the automaker's popular F-series pickup lineup, delaying deliveries and causing general chaos.

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