In the coming weeks, shoppers will be able to use Apple Pay, Google Pay, and Samsung Pay at every Target store in the US.
Consumers have been able to use Apple Pay for some time at Target’s website, but it and other mobile payments services haven’t been accepted in most of the company’s brick-and-mortar stores. According to Apple Insider, Apple Pay has been in testing at Target stores since last November. Now, all 1,850 Target locations across the US will add support for three of the most popular mobile payment systems.
“Offering guests more ways to conveniently and quickly pay is just another way we’re making it easier than ever to shop Target,” said Mike McNamara, Target’s chief information officer said in a blog post today.
Target initially held out on systems like Apple Pay, teaming up with companies including Best Buy and Walmart in 2012 to build the Merchant Customer Exchange (MCX) to create mobile payment systems for each individual retailer. In 2017, MCX was bought out by JPMorgan Chase for its Chase Payment system, but some retailers still haven’t given up on their own apps. Target was one of the big remaining holdouts; Walmart is still sticking with Walmart Pay.
Apple announced its partnership with Target today, along with a number of other retailers that will begin to support the mobile payment system in the coming weeks.
Taco Bell, Speedway convenience stores, Hy-Vee grocery stores, and Jack in the Box are a few of the other retailers that will begin supporting Apple Pay in the coming weeks. According to Apple, that translates to 74 of the top 100 US merchants that will support the service overall.
Updated January 22nd, 11:20AM ET: Updated to include Google Pay and Samsung Pay additions.