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Google’s .new shortcuts are coming to other websites, and you’ll be able to register your own

Google’s .new shortcuts are coming to other websites, and you’ll be able to register your own


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Illustration: Alex Castro / The Verge

Last year, Google introduced the handy “.new” shortcuts for Google Docs, Slides, and Sheets, so you could type something like “,” into your browser’s URL bar and a fresh G Suite document of that kind would open in a new tab. Soon, you might see a lot of other websites using .new shortcuts. Google announced today that you’ll be able to register a .new domain for an online shortcut of your own.

A number of companies have .new shortcuts that are live now, such as Spotify’s, which will let you create a new Spotify playlist. Bitly, Canva, Coda, eBay, GitHub, Medium, OVO Sound, RunKit, Stripe, and Webex also have shortcuts.

There’s .new shortcuts for Bitly, Spotify, and more

Anyone can apply to register a .new domain starting on December 2nd, and Google tells The Verge that Google Registry will allocate the first batch of domains from those applicants in January 2020. Google’s policies say that a .new domain must bring the user directly to the shortcut or action, however. If it doesn’t, the domain may be suspended or deleted by Google Registry.

If you own a trademark and want to get the .new domain for it locked down, you can register for it between now and January 14th, 2020. Google tells us that in 2020, anyone will be able to register .new domains without having to apply. Pricing for .new domains will vary depending on the registrar partner you buy the domain through, according to the company.

I love .new shortcuts for G Suite, so I’m looking forward to seeing shortcuts that others come up with. A full list of G Suite shortcuts is compiled below:

Update October 29th, 6:17PM ET: Added eBay and GitHub to the list of companies with live .new shortcuts.