clock menu more-arrow no yes

Filed under:

AT&T updates its unlimited plans again, now with more data and less free TV

New, 27 comments

Bigger hot spots and less throttling, but less free TV and HBO offers

Illustration by Alex Castro / The Verge

As is practically tradition for major cellphone companies, AT&T is announcing an overhaul of its unlimited plans today, replacing the two plans it previously offered (AT&T Unlimited &More and Unlimited &More Premium) with a trio of new plans that are all similar yet subtly different. Here’s what’s new and how it compares to the company’s now-defunct plans:

  • AT&T Unlimited Starter: Replacing the AT&T Unlimited &More plan as AT&T’s cheapest plan, Unlimited Starter costs just $65 per month for a single line or $35 per month for four lines. It’s AT&T’s most basic “unlimited” service. You’ll get unlimited calls, texts, and data, with the catch that AT&T can throttle you whenever it decides that the network is too congested. Unlike the other plans, there’s no guaranteed pool of data before deprioritizing starts. You’re also limited to SD-quality video, and there’s no option to share your internet by using your phone as a mobile hot spot. You do get unlimited data in Canada and Mexico, though. Unlike the old plan, there’s no longer any free AT&T WatchTV live TV service included.
  • AT&T Unlimited Extra: At $75 per month for a single line or $40 per line for four lines, Unlimited Extra sits near the price point of the old Unlimited &More plan (which cost $70 per month for a single line and $40 per month for four lines). But its perks are more akin to AT&T’s more premium unlimited options. There’s now a 50GB pool of guaranteed high-speed data before AT&T will deprioritize your internet and up to 15GB of LTE data for mobile hot spots per line. Video is still limited to SD, and there’s no free HBO or AT&T WatchTV included.
  • AT&T Unlimited Elite: AT&T’s priciest plan, which starts at $85 per month for a single line or as low as $50 per month on a family plan of four. It’s most similar to the previous Unlimited &More Premium plan (which cost $80 for a single line or $48 per line on a family plan of four). It offers some improvements over the old plan: there’s now 30GB of mobile hot spot data per line instead of 15GB, and it has a 100GB cap before AT&T will start deprioritizing your data (compared to 22GB before). But there are a few downsides, too: instead of allowing customers to choose between a variety of entertainment options (like Spotify Premium Showtime, Starz, or Cinemax), the new Unlimited Elite plan only offers a free subscription to HBO. Like the other plans, there’s no longer a free AT&T WatchTV service.

AT&T is also quick to note that any of its US customers who also subscribe to HBO — whether that be through a paid subscription or as a free perk of a current (or “future”) unlimited plan — will also get access to the upcoming HBO Max service (which usually costs $14.99 per month) when it launches in May 2020.

The new AT&T Unlimited Starter and AT&T Unlimited Extra plans are set to launch on November 3rd, while the AT&T Unlimited Elite is listed as “coming soon.”