As of today, Podcasts on Pandora are now available for all users on the Pandora website and on its desktop app for Mac and Windows. The company first launched podcasts on its app last year, leveraging its Podcast Genome Project, an offshoot of Pandora’s Music Genome Project, which can personalize podcast recommendations down to an individual episode level.
Pandora is banking on this hyper-personalization, and says its system uses more than 1,500 attributes — from the show’s MPAA ratings to a user’s listening history — to drill down on shows it thinks you’d like to listen to, along with specific episodes. This is mostly done with the Podcast Genome Project’s algorithms, but there’s still a human curation component involved to help guide recommendations.
Since launching podcasts in 2018, Pandora says its podcast offerings have grown from around 100,000 episodes to over 600,000 episodes, spread across a variety of genres like comedy, music, news, and more. Backing this effort, the platform also introduced its self-service Pandora for Podcasters online hub earlier this year, providing a centralized place for podcast creators to submit their shows for inclusion in Pandora’s catalog.