Adobe has announced a partnership with TikTok that will let Premiere Rush CC users publish to the platform from within the video editing app. This makes Premiere Rush the first third-party app that can upload content directly to TikTok.
Premiere Rush is an all-in-one mobile spinoff of some of Adobe’s more powerful video editing software. Originally debuted in 2018, it’s meant to be used for quick, on-the-go editing, tailored for YouTubers and other online creators. Essentially, the app lets you shoot video, edit it, and then optimize the export for various platforms like YouTube, Twitter, and now TikTok. One of those export options is the aspect ratio. Depending on the platform it’s intended for, you can make the final video square, portrait, or even drill down to choose a 9:16 ratio, which is one of TikTok’s most popular aspect ratios.
Premiere Rush is meant for quicker creation, but it still has some robust editing features borrowed from some of Adobe’s other products, like Premiere Pro, After Effects, and Audition. You can add transitions, color filters, and stock motion graphics effects for pro-looking details with minimal effort. And it syncs and saves all of your projects to the cloud, which gives you the ability to hop between mobile and desktop or come back to projects at a later time.
TikTok provides in-app editing tools for videos and also lets you upload videos saved to your phone. Prior to this integration, it was possible to use Premiere Rush to put videos on TikTok, but it required extra steps.
There has been a host of controversies swirling around TikTok in the past year, from worries about the app threatening national security to concerns about whether it properly licenses the music it lets users sync to videos. But it remains a global cultural force that is one of the world’s most popular online social platforms. It was installed more times than either Facebook or Instagram in 2018, and now Adobe has removed the friction with publishing from Premiere Rush to the platform, allowing it to tap directly into TikTok’s hype.