Spotify has officially announced its availability in India, after a quiet rollout yesterday. Users in India will be able to access a host of country-specific features which includes, for the first time, the ability to play any song on-demand with a free account in the mobile app.
Along with this unique feature, Spotify in India comes with 40 million songs, support for Hindi, Punjabi, Tamil, and Telugu languages, the ability to see what’s trending in cities like Mumbai, Delhi, and Bangalore, and curated playlists that are unique to the country, like Tamil and Bollywood Butter. Because cinema is such a fundamental piece of the music landscape in India, there’s a large section of playlists that feature songs from Bollywood, Tollywood, Kollywood, and Punjabi actors. Additionally, Spotify’s recommendations will also include songs from Indian movies and actors.
Notably missing from Spotify is music from Warner’s publishing division, Warner/Chappell Music, due to an ongoing legal battle between the two companies over coming to terms on a licensing agreement.
The service costs 119 rupees (around $1.67) per month, but Spotify also offers the ability to buy just a single day of access for 13 rupees ($0.18), one week for 39 rupees ($0.55), and one single month for 129 rupees ($1.81), among other plans. A student plan offers up to 50 percent off per month.
In India, Spotify will be competing with the likes of Apple Music, Google Play/YouTube Music, JioSaavn, Gaana, and Amazon, a standout favorite as it costs 999 rupees a year (about $14) and includes free delivery on orders, Prime Video, Prime Reading, additional discounts, and Prime Music.