But before you say “What did they do to that poor fox!” know that the logo you see above actually isn’t the browser logo — that’s the brand-new overarching logo for Mozilla’s whole family of Firefox products, with each component (including the browser) having its own logo, too. Here:
See? Fox is alive and well... if a little ethereal. The logo also looks a little like a world on fire, which many of us can easily identify with these days. I think it’ll grow on me.
I whipped up this little comparison image so you can see how the browser logo has evolved over the years:
Last July, Mozilla designers told the world the logo would need to evolve to encompass a larger family of products, saying that “as an icon, that fast fox with a flaming tail doesn’t offer enough design tools to represent this entire product family” — and revealing that they could either go more foxy or more swooshy. Did they make the right choice?