One of the ways that connected fitness apps keep you exercising is by using accountability — the ability to share your workouts with friends so you can urge each other onward — but wanting to share with your pals is different than wanting to share with an app developer or some anonymous marketer.
But before we begin, let’s start with a general observation: if you link your fitness account with your Google or Facebook account for login purposes, you’re giving the company access to your contact list and social activity. You may not want to do that.
Second, most apps will want to use the ad-tracking features native to your platform. You can turn them off:
- On an iPhone, go to “Settings” > “General” > “Privacy” > “Advertising” > “Limit Ad-Tracking”
- On Android 9, go to “Settings” > “Google” > “Ads” > “Opt out of Ads Personalization”
Finally, note that the directions in this article are for US users. If you’re in Europe, GDPR may apply, and the rules are more in your favor.
With Strava, you own all of the content you create: workouts, data, photographs, posts, and so on. (If you create a route and make it public, that belongs to Strava.) However, the company claims the right to use that content and your name — including in ads pushed to other users — unless and until you delete it. If you upload your contacts or link your account with other social media accounts, it uses that to suggest other people you may want to follow. This all sounds obvious, but do keep this in mind: the more information you give it, the more information it has.
By default, you give Strava access to everything you do on its platform, and your profile and activities are public. Strava, for instance, maps your runs, which can be useful. But that feature can expose exactly where you live, work, or exercise regularly. You can mask that, but you should be aware that you’ll have to do it manually through the app settings.
Fitbit doesn’t collect as much data as Strava does, but its platform isn’t as ambitious, either. It does collect the data that you presumably want it to gather — steps, heart rate, weight, sleep stages — and tracks your location, step data, and coached classes.
But remember that those coaching services may be provided by a third party, like one of Fitbit’s services or possibly your employer or insurance company. If you take a class, Fitbit collects information about your plan, your goal, your communications with your coach, and even the notes that your coach keeps about you. (That last bit may be especially creepy if the class is provided or required by your employer or insurance company.) In addition, the company may use your information to feed you customized insights.
How to opt out: You can decline to share most personal information, and you can control many social notifications. Open the app, go to the Account screen by tapping the icon on the app’s upper left corner, and proceed to the “Privacy and Security” section.
Fitbit says it may aggregate and de-identify your data and disclose it publicly in reports or to marketing partners. You cannot opt out of that.
Your iPhone and Apple Watch probably know everything about you. Apple says your personal data is encrypted; the company can’t see it, and it doesn’t market it to third parties.
How to opt out: As with Apple’s other products, you can opt out of Apple’s marketing mailing list by going to your Apple ID preferences, and you can limit ad tracking.
One of Zen Labs’ partners, Sense360, also collects a list of the other apps on your phone, including when the apps are closed. Sense360’s site indicates that it serves mostly the fast-food industry, which makes it kind of an odd partner for C25K.
How to opt out: Other than turning off your ad tracking, there’s no way to opt out of C25K’s tracking.
Basically, the MFP policy says that whatever you do or connect to on its app, it can share with third parties. That includes making associations between your MFP account and other users, other social media accounts, or anyone else. That information is not necessarily anonymized.
Apple users catch a break: Under Armour says its partners treat iOS data according to Apple’s Developer Guidelines, which are strict about privacy. Android users are apparently on their own.
How to opt out: You can control what you publicize to other users about your activity and control how much email the app sends you about your friends’ achievements. You can also turn off MFP’s ability to feed you location-based ads by going to the lower right corner of the app and selecting More > Privacy Center > Personalization. There is no apparent way to opt out of MFP’s third-party sharing other than to turn off ad tracking entirely.
Vox Media has affiliate partnerships. These do not influence editorial content, though Vox Media may earn commissions for products purchased via affiliate links. For more information, see our ethics policy.