Google’s new shopping feature will let people virtually try on makeup, the company announced in a blog post. Another feature will show the products on various models.
Only lipstick and eyeshadow are part of the feature. It is also limited to a few brands, such as L’Oreal, MAC Cosmetics, Black Opal, and Charlotte Tilbury.
To try it out, you can search for the line you’re eying. If it’s a supported brand, you’ll see a new card that shows a model, and the specific shade that they’re wearing.
To change the shade, you use a list at the bottom; to change the model, you use the list at the top. It looks like Google and their partners have included models with a pretty wide range of skin tones to make it easier to find someone who matches you.
If you want to see what it would look like on you, there’s be a “Try it on” button. Clicking that will launch the camera, and then digitally apply the makeup. As with the models, you can change shades.
(It’s worth noting that my makeup skills are a bit rusty, but you can get the idea of how well the shade maps into real life.)
The facial tracking works about the same as a Snapchat filter, which is to say pretty well, but not perfectly. For instance:
This feature is rolling out when people may be hesitant to go to a physical store and use a communal tester. I didn’t order the products, so I can’t say how true the AR is to real life, but it should at least give you a better idea of how the shade will work with whatever look you’re going for.
Google has some examples in their blog posts of what you can try on. Some of the ones I found the most striking were the Stila Glitter and Glow and NYX Vivid Brights Creme eyeshadows, and the Revlon Lip Polish Vinyl Ultra HD lipstick — talk about a name that appeals to tech enthusiasts.