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TikTok says Bella Poarch’s ‘M to the B’ was its biggest viral video of the year

TikTok says Bella Poarch’s ‘M to the B’ was its biggest viral video of the year


‘Savage Love’ was the year’s biggest song

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Image: Bella Poarch

Bella Poarch’s hypnotic video lip-syncing “M to the B” was TikTok’s biggest viral video of the year, TikTok announced this morning. Poarch was followed by 420doggface208’s instantly iconic skate / cran-raspberry juice video set to Fleetwood Mac’s “Dreams.”

The rankings were revealed as part of TikTok’s year-end roundup of its biggest videos, trends, and creators. The rankings aren’t entirely scientific (the viral video rankings, for instance, are based on both “views” and “impact”), but they offer a representative look at what dominated the app and broke out beyond it.

Other videos on TikTok’s top viral list include Will Smith’s entry in the Wipe It Down challenge, and Julian Bass’ superhero special effects video that went viral enough to get the attention of Disney executive chairman Bob Iger.

The company’s list of top creators overall is led by Charli D’Amelio, of course, and also includes familiar names like Addison Rae and Noah Beck. Jason Derulo is listed as TikTok’s top celebrity creator, followed by Kylie Jenner and Lizzo.

Anyone who’s spent time on TikTok could probably guess a handful of TikTok’s top songs of the year. The number one ranking went to Derulo’s “Savage Love (Laxed - Siren Beat),” with Megan Thee Stallion’s “Savage Remix” coming in second and “WAP” taking fourth. Like the other categories, TikTok isn’t basing these rankings purely on plays, but also on metrics like how many videos were created and how often people engaged with those videos.

The full list seems to be more about illustrating what a huge year TikTok had, rather than literally ranking all success across the app. But to that end, the rankings do a great job of showing just how many communities, trends, viral songs, and more broke out thanks to TikTok, from editing tools like the green screen effect to aesthetics like cottagecore.